Agency Spotlight: Work We Love
Unleashing Creativity with Megaforce's Practical Shooting Style
Megaforce is a French directing team that has gained recognition for their visually stunning and practical approach to filmmaking. Known for their ability to seamlessly merge live-action footage and computer-generated imagery, their work has been featured in high-profile commercials and music videos.
One of Megaforce's standout attributes is their practical shooting style, which involves using practical effects and stunts that are captured in-camera, rather than relying solely on post-production effects. This approach adds an element of realism to their work that can be difficult to achieve with CGI alone.
Their practical shooting style is exemplified in their work for Nike. In the "Possibilities" commercial, they captured athletes performing incredible feats, such as a skateboarder grinding down a staircase railing and a woman doing backflips off a wall. These stunts were all performed in real life and captured on camera, creating a visceral and exciting viewing experience.
But Megaforce's practical approach doesn't stop with just stunts. They also use practical effects to enhance their storytelling. In the music video for The Chemical Brothers' "Wide Open," they used practical prosthetics and makeup to transform the lead dancer into a cyborg-like creature. By using practical effects rather than relying solely on post-production, the transformation feels more authentic and grounded.
Megaforce's practical shooting style requires meticulous planning and execution. It also requires taking risks and pushing the limits of what is possible. But the result is a visual language that feels real and immersive, captivating viewers and unleashing their creativity.
In a world where audiences are constantly bombarded with digital effects and polished perfection, Megaforce's practical approach offers a refreshing and authentic perspective on visual storytelling. Their work serves as a reminder that sometimes, beauty is in imperfection.
Bounty Banana Brings Fresh Energy to Yoplait's Social Media Commercial
In a world where social media platforms are flooded with advertisements, standing out can be a challenge. But creative agency Bounty Banana has managed to catch the attention of viewers with their recent social media commercial for Yoplait.
Uncommon camera angles, fast-paced editing, and fresh animation techniques all contribute to the youthful energy of the commercial. From the first shot, viewers are drawn in by the vibrant colors and dynamic style.
The commercial features a group of friends enjoying Yoplait's latest flavors, and the playful tone of the ad is perfectly matched by the inventive animation. The fresh approach to the product makes it feel new and exciting, even for those who have tried Yoplait before.
But it's not just the visual style that makes the commercial stand out. The pacing is fast and the editing is tight, making each moment feel exciting and engaging. Viewers are left wanting more and are more likely to watch the commercial again and share it with others.
Overall, Bounty Banana's creative approach to Yoplait's social media commercial is a perfect example of how to capture the attention of viewers in today's crowded advertising landscape. By using bold visual techniques, fresh animation, and a playful tone, they have created a commercial that feels exciting, new, and memorable.
Energy BBDO’s social good spot for Change The Ref
Energy BBDO, partnering with Change the Ref, has taken a bold stand on the gun violence crisis in America with their "New Recruits" activation.
The event, hosted by Manuel and Patricia Oliver of Change the Ref, who tragically lost their son Joaquin and 16 others to gun violence at Marjory Stoneman Douglas High School, sought to enlist children for action in the heart of a warzone.
The powerful message of the event is that sending children to war may be safer than sending them to school in today's gun-centric culture. The agency's goal is to raise awareness, amplify the message of the organization, and push for a ban on weapons of war. The catalyst for this thought-provoking idea came from President Biden's tweet, sharing the alarming statistics that school-aged children are more likely to die from guns than on-duty police officers and active-duty military members combined.
