How to Use Web Traffic Metrics to Improve Your Marketing Strategy
More than 90% of Canadians use the Internet, so if you want your business to succeed, you need to make the most of your online platform.
Any marketing campaign you run should be well thought out, and it's important to know how effective it is. Through web analytics, you can see how a campaign performs so that you can make better-informed decisions moving forward. Optimizing your marketing strategy based on web traffic metrics is one of the best ways to achieve your business goals.
Let's take a look at how metrics can help you improve your marketing strategy.
What Are Web Traffic Metrics?
Web traffic metrics allow you to measure how many visitors your website is getting and how they interact with it. They can tell you what pages they visit, how often, how long they spend on certain pages, and more.
Ultimately, you're trying to gain more visitors and turn them into leads, and then into customers. Solid data makes this much easier.
Web Traffic Metrics You Can Use
There are various marketing analytics tools available that you can use to track web traffic metrics. Here are some of the key metrics you can monitor:
Page views
Average time on page
Average session duration
Pages per session
Bounce rate
Traffic sources
Social referrals
New visitor sessions
Returning visitor sessions
Device type
Conversion rate
Exit rate
Top pages
Top exit pages
There are also many more, and things can quickly become overwhelming. It's tricky to say which ones are best, as this will depend on your business and your overall goals. As part of your digital marketing strategy, you should determine the metrics that you want to monitor so you can focus your attention appropriately.
How to Track Your Digital Marketing Performance
There are various tools available that you can use to track these metrics. Google Analytics 4 is a very popular choice, but other options are available.
It's worth noting that, while these platforms are designed to be easy to use, they can still be quite complicated. Working with a digital marketing agency will help you ensure you're tracking things correctly.
Setting Goals and Monitoring Progress
You need to establish specific goals so you know which metrics to track. These goals could be based on things like increasing organic traffic, improving user engagement, driving conversions, and more.
It's important to make goals clear and specific rather than generalized. For example, rather than simply saying "I want to increase organic traffic", you might say "I want to increase organic traffic by 40% within 6 months".
This approach will give you a specific target so you know exactly what you're trying to achieve. This will help you stay on task, and you can make alterations to your strategy based on whether or not you're on track to reach your goals.
Improving Your Digital Marketing Strategy
Tracking web traffic metrics is a crucial task if you want to get the most out of your digital marketing efforts. Set your goals and determine what metrics you can track to help you achieve them.
Working with a professional digital marketing agency like Good Kids can be very helpful here. We have over 15 years of experience in campaign strategy, content production, and PR design. Get in touch today for your free quote.
