The Power of Out of Home Advertising
It's time to get familiar with the powerful marketing tool known as Out Of Home. OOH advertising is any advertising that's not done through TV, radio, or online channels. As an advertising agency, Good Kids has seen the benefits of OOH advertising firsthand. It's a fantastic way to reach a wider audience and get your message out there, especially if you want to target people on the go.
Now, let's talk about the two main types of OOH advertising: billboard advertising and digital billboard advertising.
Billboard Advertising vs Digital Billboard Advertising
A viral PSA billboard stunt to spur corrective action created bv the lovely folks at John Street Montreal
Traditional billboards have been around for a long time, usually made of paper or vinyl attached to a large board. They're typically located alongside highways, on top of buildings, or in other high-traffic areas.
Digital billboards, on the other hand, are electronic displays that show ads and messages in a dynamic and eye-catching way. They're usually located in prime locations like Times Square or on major highways.
Extreme Billboard Advertising
Chicago’s Leo Burnett making use of shadow at Wrigley field
Pour a pint for arguably the best sample OOH ad ever produced.
Theres power of using out-of-the-box thinking in traditional billboards lies in its ability to captivate and engage audiences in unique and unexpected ways. In a world where we are constantly bombarded with advertising messages, standing out from the crowd is crucial. By breaking away from conventional billboard designs and strategies, brands can grab attention, spark curiosity, and leave a lasting impression on viewers. Whether it's through clever wordplay, eye-catching visuals, interactive elements, or unconventional placements, out-of-the-box billboards have the power to disrupt the mundane and create memorable experiences. They invite viewers to think differently, challenge the status quo, and ultimately forge a deeper connection between the brand and its audience. In an increasingly digital landscape, where ads can be easily skipped or blocked, traditional billboards that embrace creativity and out-of-the-box thinking offer a tangible and immersive advertising medium that can leave a lasting impact on consumers.
While traditional billboards can still be effective, digital billboards offer viewers a much more dynamic and engaging experience. With the ability to display animations, videos, and even live social media feeds, digital billboards can grab people's attention and leave a lasting impression.
Traditional Billboard Advertising Cost
The cost of traditional billboard advertising varies depending on the location, size, and duration of the ad campaign. On average, a small billboard can cost around $250 per month, while a larger billboard can cost up to $14,000 per month.
Digital Billboard Costs
The cost of digital billboard advertising is typically higher than traditional billboards due to the added technology and features. On average, a digital billboard can cost anywhere from $1,200 to $15,000 per month depending on the location and size.
Hire an Agency to Run Your Billboards
Running an effective billboard advertising campaign takes a lot of time, effort, and expertise. That's why it's essential to hire an experienced advertising agency like Good Kids to help you achieve your goals.
Our team of experts can help you with everything from creating eye-catching designs to selecting the best locations and negotiating the best rates. Plus, we'll handle all the logistics and make sure your campaign runs smoothly from start to finish.
In conclusion, OOH advertising is a powerful tool that can help you reach a wider audience and leave a lasting impression. Whether you choose traditional or digital billboards, hiring an experienced agency like Good Kids can help you achieve your goals and take your advertising to the next level.
