Isla Hennes -

Isla Hennes -

A woman in a colorful, patterned dress and green shoes sitting on a large rock amidst tall grass and orange and pink flowers.

H&M Isla Hennes Case Study

Experience the Island Vibes with H&M Canada's Isla Hennes Collection

Scope of work

Paid Media
Professional Photography
Motion Graphics

Overview

At Good Kids, we believe that marketing isn't just about selling products, it's about creating experiences that engage and delight customers. That's why when H&M Canada approached us with a challenge we were more than thrilled to accept it.

Deliverables

To create an experiential pop-up in their flagship Eaton Center location promoting their new Spring/Summer 2023 collection, Isla Hennes.

Our objective

Surprise and delight customers shopping at the H&M Canada Yonge/Dundas location while providing key information about the new collection.

THE HYPE

Building up to the event

We knew that the lead-up was just as important as the activation itself. To generate hype and increase awareness about the event, our team outfitted each entrance to the store with promotional material on their security gates and placed sandwich board posters throughout the store detailing the event to come.

Shopping mall corridor with clothing store to the left and a Lacoma store visible in the distance. Two red donation kiosks and a signboard promoting a Spring/Summer 2023 collection are in the foreground.
Indoor shopping mall with glass railings, escalators, and retail stores, including clothing and electronic shops, with a few shoppers walking around.

the photobooth

Capturing the moment

Our photo booth was the centerpiece of the experience where customers and shoppers were transported to Isla Hennes. Individuals & groups were able to get their picture taken in Isla Hennes and receive both a digital and printout version of the image. We utilized a Touch Screen Selfie Mirror from our partners at Myselfiemirror.ca, which allowed customers to take control of their experience and choose from a variety of backdrops featuring key images from the campaign.

he booth was created using recycled materials to keep in line with H&M's eco-conscious mission and featured key images from their campaign along with QR codes to drive to both the collection page & the loyalty sign-up. Brand ambassadors were dressed in key pieces from the collection and given talking points to discuss with shoppers, prompting them to purchase or take part in the activation.

Indoor botanical display with moss-covered rocks, various plants, flowers, and tall grasses, featuring a woman mannequin dressed in a white outfit in the background.
Three smiling young people posing in front of a backdrop with a nature scene and a woman holding a bag. The woman on the left wears a pink suit with a matching crop top and white sneakers. The man in the middle wears a light beige blazer over a white shirt, black pants, and white sneakers. The woman on the right wears a yellow crocheted jacket over a white outfit, also with white sneakers.
Indoor display with a nature-themed backdrop featuring two women with long hair, tall grasses, flowers, moss-covered rocks, and a grassy surface in the foreground, likely part of a retail or promotional setup.

the botanicals

Bringing the island to life

Four women standing among tall grasses and flowers in a garden setting.

To create a seamless transition from print to physical product, we developed a concept that involved free-standing, eco-conscious foam-free designs that would be repurposed throughout the store after the activation. Using a mix of dried, fresh, and silk botanicals, we identified native flora from the actual island where the Isla Hennes spring campaign was shot. With the help of our partners' background in horticulture and landscaping, we created something both realistic and relevant to H&M's campaign while keeping sustainability and green values in mind.

the giveaway

Adding an extra layer of excitement

As an additional incentive for customers to sign up or become loyalty members, those who did would receive a free Isla Hennes tote bag. Gift cards of various increments were randomly inserted into the bags, adding another layer of surprise and gratitude for those who participated.

Woman shopping in a clothing store, holding a shopping bag, smiling while looking at her phone.

the results

Making waves in retail

The results were impressive & the activation was a HUGE success. Good Kids received an overflow of positive feedback from customers and staff alike.

The Isla Hennes decor was repurposed by the H&M team and added throughout the store, furthering their message of sustainability.
At Good Kids, we love bringing creativity and strategy together to create unforgettable experiences. We were thrilled to partner with H&M Canada for their Isla Hennes campaign, and we can't wait to see what the future holds for retail activations.

20K

IMPRESSIONS

991

ENGAGEMENT

495

SESSIONS

Two women with dark hair and light skin smiling, standing side by side in front of a nature-themed backdrop, wearing white shirts and jeans.

Scope of work

Creative Direction
Creative Production
Staffing

Event Design
Equipment & Logistics
Construction & Fabrication

The GOOD KIDS achieved the above with the help of our incredible team of partners: We would like to thank the following for making this possible: H&M, Claire Varty, Grow and Bloom, Cotton Candy Events, Myselfiemirror.ca

Person holding a large orange flower bouquet in front of their face, standing in a field with flowers near the ocean.

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Frequently asked questions

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  • The cost of a corporate or media event can vary based on the event size, location, and complexity. We work within your budget to create an experience that meets your objectives. Whether it’s a Toronto-based trade show or an influencer event in Los Angeles, we ensure you get the best value without compromising on quality. Our work with Mountain Dew Court Vision at NBA All-Star Weekend in Toronto balanced creativity with budget-friendly solutions, delivering impactful results.

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What our client have
to say about us

  • Portrait of a man with dark hair and a beard, wearing a black jacket, against a white background.

    Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.

    Mario Moreno Sears

    Head of H&M Loyalty Program

  • Young woman with long black hair and dark makeup, wearing ripped black gloves and a black top, posing with her hand near her mouth against a pink background.

    Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.

    Kat Von D

    Entrepreneur, Style Icon

  • A woman with long brown hair and a bright smile, wearing a dark blazer.

    Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    Amanda Coleman

    Marketing, Big Brothers & Big Sisters

  • A man in a light gray suit with a dark tie, smiling with arms crossed, standing against a dark background.

    Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    M Ramson

    Events Manager, RGA