Out-of-Home ad campaigns that go the extra mile.

Own the Skyline
with
Billboards & OOH Advertising

Billboards have been a staple of successful marketing for decades, and for good reason. With their wide reach and high visibility, they remain one of the most impactful ways to get your brand in front of the right audience.

But here’s the kicker: it’s not about just putting your message out there. It's about strategically placing it where it’ll get noticed and remembered.

Ready to grab your audience’s attention? Let’s make it happen.

New York Wines: Entering a Challengingly New Market

For New York Wines’ Canadian market debut, we helped them escape the tired visuals of stock vineyard photography.

Our team designed a high-impact billboard campaign featuring vibrant lifestyle imagery and editorial flair—injecting color, contrast, and cultural relevance into a category often stuck in the past. These weren’t just product shots; they were bold, scroll-stopping stories in physical form, positioned to capture the attention of millennial wine drinkers passing key LCBO locations.

Our Process: Simple, Smart, Successful

  • We start by understanding your objectives. What do you want to achieve with this campaign? Whether it’s brand awareness, customer acquisition, or product promotion, we’ll align the billboard strategy to your goals.

  • We analyze your target audience, their behaviors, and key locations. We then choose the perfect spots where your message will stand out.

  • Our team will work with you to develop designs that are not only visually striking but also aligned with your brand. We’ll make sure the message is clear, concise, and impactful.

  • We take care of the production, installation, and even ongoing campaign tracking. From initial concept to campaign wrap-up, we ensure the whole process runs smoothly and delivers results.

Traditional Billboards

Traditional Billboards

We don’t just pick any spot. We analyze the best locations to ensure your message reaches your ideal customers. From high-traffic intersections to iconic, high-visibility areas, we make sure your brand gets seen by the right people at the right time.

Coca Cola Traditional Billboard

Digital Billboards

Digital Billboards

Modern, eye-catching, and flexible. Digital billboards allow you to update your message on the fly, keeping your campaign fresh and relevant. We work with top-tier digital platforms to make sure your message cuts through the noise and engages with your audience instantly.

Digital Billboard Example

Street Furniture & Other Creative OOH

Street Furniture & Other Creative OOH

Stand out with creative OOH formats. In addition to traditional and digital billboards, we offer impactful street furniture advertising—think bus shelters, kiosks, and interactive displays. These formats provide a unique opportunity for your brand to engage with your audience at eye level, creating memorable experiences in high-traffic areas.

Furniture OOH Example

Why You Need Billboard Advertising

In a world where attention is scarce, billboards stand tall as one of the most effective ways to get noticed. Whether it's through traditional or digital billboards, the right placement creates a powerful visual impact that sticks with your audience.

From high-traffic areas to prime spots in major markets, Good Kids places your brand exactly where it counts; right in front of the people you want to reach.

Our approach is simple:
Location + Creativity = Impact.


Get started today?

Ready to put up your next billboard?

Get started today?

Want us to design your creatives?

Why Choose Good Kids for your Billboard and OOH Service Needs?

expertise

Traditional Billboard
Digital Billboard
Street Furniture & Other Creative OOH

When it comes to billboard and out-of-home (OOH) advertising, execution matters just as much as creativity and that’s where Good Kids delivers. We don’t just throw your brand on a billboard and call it a day. We understand how to place, time, and design your message for maximum impact in the real world. With years of experience across industries, we know what works and what gets ignored.

From high-traffic highways to hyper-targeted urban placements, we handle everything; from strategy and creative to media buying and production. Our campaigns are rooted in data, fueled by insight, and brought to life with bold creative that grabs attention and drives results.

Whether you're launching a new product or amplifying brand awareness, Good Kids makes sure your OOH campaign is more than just visible; it’s unforgettable. If you're serious about standing out, you're in the right hands.


  • BMW Shot at Dawn

    Automotive

    From luxury launches to electric vehicle awareness, we’ve helped automotive brands stop traffic—literally. Our billboard strategies put your cars where your customers are, with standout placements and bold creative that drives interest.

  • Fashion

    Fashion is fast—and so are we. We’ve worked with global brands like H&M to turn city streets into runways using eye-catching billboard campaigns that build buzz and elevate style in the public space.

  • Beverages

    We make sure your product is seen and craved. Whether it’s a seasonal push or brand launch, our beverage clients trust us to place their campaigns in high-traffic areas with the kind of visuals that make people thirsty.

  • Hotels

    From boutique hideaways to global chains, hotel brands trust us to turn heads and drive bookings. Our billboard strategies are built to boost visibility where it matters; airports, urban cores, and leisure corridors packed with travelers ready to book.

What our client have
to say about us

  • Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.

    Mario Moreno Sears

    Head of H&M Loyalty Program

  • Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.

    Kat Von D

    Entrepreneur, Style Icon

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    Amanda Coleman

    Marketing, Big Brothers & Big Sisters

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    M Ramson

    Events Manager, RGA

Frequently asked
questions

  • Choosing the right location for your billboard is critical for success. We use advanced market research tools to analyze audience demographics, traffic patterns, and behavior. We look for locations that align with your target audience’s habits—whether that’s high-traffic highways, urban centers, or niche areas. We also take into account the visual impact and proximity to key landmarks or events that would maximize your exposure. The goal is to ensure your ad gets seen by the people who matter most.

  • The cost of billboard advertising varies based on several factors: location (prime city center or highway), the type of billboard (traditional or digital), the size of the display, and the duration of your campaign. For example, digital billboards often come with a higher price tag but offer the flexibility of real-time content updates. Our team works closely with you to understand your budget and goals, then crafts a custom solution that provides maximum visibility at the best possible price. We’re here to ensure you get the most value from your investment.

  • The ideal duration for a billboard campaign depends on your objectives. We typically recommend running a campaign for a minimum of 4-6 weeks to ensure consistent exposure and build brand recognition. For longer-lasting impact or ongoing promotions, campaigns can run for several months. We also offer flexible solutions—if you need a quick splash or a seasonal push, we can adjust the timeline accordingly. Our goal is to keep your brand in front of your audience for as long as needed to make an impression.

  • You don’t have to worry about the design unless you already have a concept you want to use. Our experienced creative team is ready to take your brand message and turn it into a striking visual display. We collaborate with you to develop compelling designs that stand out and engage your audience. From conceptualization to execution, we ensure your billboard not only looks great but also delivers your message clearly and effectively.

  • Yes, we track a variety of key performance metrics to gauge the effectiveness of your campaign. Using advanced tools like Geopath and Radar, we can measure impressions (the number of people who see your ad), audience engagement (how people interact with your brand after exposure), and traffic data (how the billboard influences consumer behavior). We provide detailed reports, so you always know how your campaign is performing, helping you adjust strategies in real-time if needed.

  • Traditional billboards are static and provide long-lasting exposure, often in prime locations with high visibility. They work well for simple, powerful messages that need consistent, uninterrupted visibility. Digital billboards, on the other hand, offer real-time updates and dynamic content. You can run multiple creatives on the same digital board, tailoring your message for different times of day or audience segments. Digital also allows for fast deployment, so changes can be made quickly if you want to optimize for new promotions or products.

  • While we can't track individual interactions like social media ads, we use industry-standard tools to estimate the number of impressions your ad received. Tools like Geopath help us calculate traffic volume, audience demographics, and engagement to give you an accurate view of your ad’s reach. This helps you understand how many people are likely seeing your message and whether your campaign is driving the desired outcomes.

  • Billboard advertising offers a high return on investment, especially when combined with other media channels like social or digital ads. Studies have shown that OOH campaigns can increase brand recall by as much as 47% and lead to increased website traffic and social media engagement. While ROI can vary depending on your objectives, most clients see a significant boost in brand visibility, customer acquisition, and even direct sales. We’ll work with you to set measurable goals and optimize your campaign to ensure the best possible return.