More Eyes On YOU With Our Paid Media Services
Paid Marketing is not easy. Heres how Good Kids help:
We’re experts in online advertising, social media, search engine optimization and digital strategy. Hell, we’ve won awards for it.
You MUST meet your audience online. Bolster your organic reach with paid media services from Good Kids. Our digital marketing team removes the confusion with smarter strategy and stronger campaign management to scale your digital marketing. When you need a digital marketing agency, turn to Good Kids
Social Media Ads
Sponsored social media ads are a fantastic method for promoting gated content that helps with lead conversion. We can implement targeted advertising that shows up on users' feeds. Our team can also put together designed and branded carousels, providing a swipeable narrative that provides more opportunities to showcase products and solutions in a single ad space. Different social media platforms have various placement opportunities available. For example, Facebook has Facebook Marketplace, Suggested Video, Right Column, and even Messenger inbox.
Our team helps pinpoint the right social media platform based on your campaign goals and audience. This maximizes your budget by putting ad dollars where they will make the most impact. We will track KPIs throughout ad campaigns to make necessary adjustments with targeting, content, etc.
Benefits of Paid Media Campaigns
Visibility and Results
One of the most compelling advantages of PPC campaigns is the immediacy with which they generate results. Unlike organic campaigns that require time to climb search engine rankings, PPC ads appear at the top of search engine results almost instantly. This rapid visibility ensures that your business can capture the attention of potential customers when it matters the most.
Targeted Reach and Precision
PPC campaigns allow for precise targeting based on demographics, location, interests, and even device type. This level of specificity ensures that your ads reach the most relevant audience, maximizing the chances of lead conversion. Organic campaigns, on the other hand, rely on search algorithms to determine the audience, which might not always be as precise.
Budget Control and Cost Efficiency
With PPC, you have complete control over your budget. You only pay when a user clicks on your ad, making it a cost-effective strategy. This level of financial control allows businesses to allocate resources strategically and optimize campaigns based on real-time performance data. Organic campaigns, while essential, often require ongoing investments without the same level of immediate control over spending.
A/B Testing
PPC ads can be easily toggled on and off. This makes for simpler troubleshooting and means you are not committed to a specific duration for an ad that doesn't seem to be working. There is the flexibility to go back to the drawing board and find something that works better for your needs.
Start Your Paid Media Ads With Good Kids in Your Corner
What are you waiting for? Make the most of your campaigns with an intentional, robust paid media strategy! Request a quote today.
Our Paid Media Advertising Process
Step One: Consultation and Quote
Reach out to Good Kids to tell us more about your campaign goals. We'll also learn about your brand, target audience, and available budget. We provide a detailed quote based on your initial paid media strategy needs.
Step Two: Develop Content
Our team can put together paid ad content like carousels, landing pages, branded designs, and more to capture audience attention.
Step Three: Implement Paid Strategy
With all content and design assets finalized, we can start putting your ad budget to work across various paid media channels. We'll track ad performance throughout to see if we need to change anything. The goal is to maximize your ROI and increase conversion rates.
Pay-Per-Click (PPC) Ads
PPC ads operate on a simple principle: advertisers pay a fee each time one of their ads is clicked. This is essentially a way to buy visits to your site rather than attempting to earn them organically. The most well-known and widely used PPC advertising system is Google Ads, which allows businesses to create ads that appear on Google's search engine results pages (SERPs).
Not only can we help with PPC ad creation, but we can also pinpoint which platforms your audience uses to ensure those ads make the most impact. Our ads will target audiences based on demographics, geographical location, interests, and even the time they're most active online. Our team will test out different PPC ad copy and designs to determine what resonates with people and performs well. We'll continuously monitor those ads' performance metrics and tailor them accordingly to generate the best ROI.
Display Ads
Display ads are quite common throughout the browsing experience. These are mainly pop-ups, banners, wallpaper ads, and video ads scattered across nearly every web page.
While these are a great way to get in front of people, there is an oversaturation factor to consider based on the number of ads you normally see when browsing the web. This is where our expertise comes in! We create beautiful, engaging display ads that resonate with the right audience. We also employ strategies to put those ads on the right page so they resonate with the correct audience.