Your customers are streaming. You ads should be too.
Streaming TV Advertising by Good Kids
Streaming TV ads give brands the power of sight, sound, and storytelling, combined with precision targeting. Unlike traditional TV, you reach the right audience, on the right screen, at the right time. It's performance marketing meets premium content. Less waste, more impact. That’s why modern marketers are shifting their budgets to streaming. And why results follow.
We The North: A Commercial That Became a Cultural Anthem
For Maple Leaf Sports & Entertainment, we developed and launched the iconic ‘We The North’ campaign, turning a simple tagline into a rallying cry and redefining what it means to be a Raptors fan.
Our team led creative development and production for the commercial that rebranded the Raptors from outsiders to cultural icons. Shot across diverse Toronto backdrops and narrated with raw energy, the spot ignited national pride. The campaign went viral within days; transforming casual fans into diehards and establishing a new cultural identity for Canadian basketball.
How We Enhance Your Streaming TV Campaigns
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Reach over 100 million U.S. households through major streaming platforms. Whether you're targeting a single zip code or running a coast-to-coast campaign, we optimize delivery based on your geography and audience intent.
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We tailor each campaign to your specific goals; whether it's awareness, traffic, or conversions. Our team builds media plans across Hulu, Prime Video, Peacock and more, ensuring every dollar spent works harder for you.
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We don’t just run ads; we produce culturally relevant, platform-optimized creative that stops scrolling thumbs and starts conversations. From ideation to production, our award-winning creative team turns viewers into fans.
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Every campaign is a combination of art and analytics. Our in-house creators collaborate with data strategists to ensure your visuals and messaging are not only eye-catching but conversion-driving.
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We continuously monitor performance using real-time metrics like completion rates, cost-per-view, and audience retention. Then, we optimize for what’s working—ensuring smarter media decisions and better returns.
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Streaming is just one part of the media puzzle. We integrate your campaign across digital, social, and traditional TV, delivering a consistent, high-impact brand experience at every touchpoint.
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From market research and audience segmentation to campaign execution and optimization, Good Kids is your full-service partner. No hand-offs. No guesswork. Just expert support from start to finish.
OTT (Over-the-Top) Ads
OTT (Over-the-Top) Ads
Ads delivered via streaming services that bypass traditional cable or satellite TV. These services are accessible through internet-connected devices.
Broad reach across diverse audiences.
Ads are typically unskippable during streaming.
High-quality viewer engagement during scheduled content consumption.
CTV (Connected TV) Ads
CTV (Connected TV) Ads
Ads served on internet-connected television devices, such as Smart TVs, streaming sticks (e.g., Roku, Amazon Fire Stick), and gaming consoles.
Interactive ad formats possible, such as QR codes or "click to learn more" options.
Provides advanced targeting based on data.
Combines the large screen viewing experience with digital precision.
In-Stream Ads
In-Stream Ads
Video ads that play before (pre-roll), during (mid-roll), or after (post-roll) content on streaming services. These ads run before episodes on Hulu & Mid-roll ads on YouTube's TV app.
High visibility due to placement within content.
Works well for storytelling through longer ad formats.
Can be skippable or unskippable, depending on the platform.
Programmatic Ads
Programmatic Ads
Automated ad buying that places ads on streaming services based on real-time bidding and audience targeting. These are done with Trade Desk and Google Ads
Advanced audience segmentation and retargeting.
Cost-efficient as it leverages real-time data for optimal ad placement.
Broadcast Ads
Broadcast Ads
Broadcast ads air on linear TV networks, targeting broad audiences during scheduled programming. Commonly seen during commercial breaks on primetime shows like those on ABC, NBC, CBS, or FOX, they are a staple of network and cable TV.
Wide reach, targeting a general audience.
Fixed schedule with little-to-no customization for viewer demographics.
Dynamic Ad Insertion (DAI)
Dynamic Ad Insertion (DAI)
These Ads are dynamically inserted into streaming content based on real-time viewer data in Peacock's personalized ad experience or Sling TV with live-streaming content.
Ads can be updated or changed based on viewer behavior and preferences.
Great for targeting local markets or specific demographics.
Platforms We Work With
Get started today?
Ready to launch your next TV Ad Campaign?
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Make your ad budget work for you
Why choose Good Kids for your streaming TV advertisment?
Simple answer?
We’re problem solvers.
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Ad Fatigue and Viewer Burnout
Limited Creative Customization
Targeting Inefficiencies
Brand Safety and Ad Placement Control
Good Kids combats ad fatigue with a modular creative approach. We produce multiple variations of messaging, visuals, and calls-to-action in advance, allowing for ongoing rotation. We also track performance signals to know exactly when to refresh assets, keeping your campaign dynamic and relevant.
We design platform-native creative with channel-specific versions for services like Hulu, Amazon Prime, and Roku. Our team tailors visuals, pacing, and voiceover tone to match the nuances of each environment, ensuring the ad feels like a seamless part of the viewer’s experience, not an interruption.
Good Kids develops audience-first strategies using first-party data, geolocation tools, and contextual targeting. We build segmented ad groups and match them with personalized creative to ensure each impression hits the right person at the right time.
We partner with trusted streaming networks and demand-side platforms that offer full transparency and allow for category or content exclusion. We also set strict placement filters to protect brand integrity while maximizing contextual alignment.
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Automotive
From launch campaigns to regional dealer pushes, we help automotive brands get seen where it matters; in living rooms across the country. Our streaming TV ads drive action by pairing premium placements with performance-driven creative.
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Fashion
For fashion clients, we blend aesthetic storytelling with data-driven targeting. Our campaigns appear on top-tier platforms like Hulu and Amazon Freevee, turning brand moments into measurable audience growth.
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Beverages
We connect beverage brands with audiences during lean-back, high-attention moments. Whether it's national brand-building or geo-targeted rollout, our streaming media strategies pour directly into awareness and sales lift.
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Beauty
For beauty and skincare brands, we build emotional resonance with visually striking, story-led content. Our CTV and OTT placements are optimized to reach beauty buyers across lifestyle, entertainment, and influencer-led programming.
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"I really appreciate everyone on the Good Kids Team. Honestly shocked at the speed and work ethic and everything. You did Amazing."
Anas Marwah
Top Ranked Youtube Personality
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"Good Kids creative concepts were aligned with current fashion trends and appealed directly to our core audience."
R. Phileo
Marketing Manger
Toyota Motors
Toyota Camry TRD x Good Kids
To help Toyota Canada reintroduce the Camry TRD to a younger, style-conscious audience, Good Kids led the development and execution of a high-impact commercial TV campaign. We flipped the outdated “dad car” perception on its head by producing bold, cinematic TV spots that merged street culture with performance aesthetics — and met viewers where they actually watch: streaming platforms and connected TV.
From visual direction to post-production, our creative team built an agile shoot optimized for dynamic pacing and modern storytelling. The end result was a :30 national TV spot and cutdowns tailored for programmatic OTT placements, engineered to grab attention and shift perception.
The campaign aired across platforms like Hulu, Roku, and YouTube TV, strategically targeted to urban Gen Z and millennial viewers. The creative didn’t just look fast; it moved the needle, generating measurable brand lift and driving traffic to dealership sites across Canada.
12.4M
IMPRESSIONS IN <3 WEEKS
38%
LIFT IN BRAND FAVORABILITY FOR TARGET DEMOGRAPHY
Advertising on Streaming Services Works.
Lets Talk
info@goodkids.ca
+1 888 499 6766
Toronto - New York - Los Angeles
What our client have
to say about us
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Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.
Mario Moreno Sears
Head of H&M Loyalty Program
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Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.
Kat Von D
Entrepreneur, Style Icon
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Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.
Amanda Coleman
Marketing, Big Brothers & Big Sisters
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Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.
M Ramson
Events Manager, RGA
Frequently asked
questions
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Streaming TV ads are video advertisements served to viewers watching content through internet-connected platforms like Hulu, Amazon Prime Video, Roku, and YouTube TV. These ads appear on TVs, laptops, and mobile devices while users stream on-demand or live content; offering the look and feel of traditional TV commercials with the precision of digital targeting.
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Yes, in many ways, they are. Streaming and Connected TV (CTV) ads combine the immersive power of television with the targeting and tracking capabilities of digital advertising. Unlike traditional TV, which broadcasts to broad audiences, CTV allows you to reach specific demographics based on behaviors, interests, location, and more. That means less wasted spend, higher relevance, and stronger ROI.
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The ROI for streaming TV ads depends on campaign goals; but on average, brands see increased site traffic, stronger brand recall, and higher engagement compared to linear TV. Many of our clients see 2–5x more efficient cost per completed view (CPCV) and noticeable lifts in brand favorability and intent-to-purchase within weeks of launching. With advanced tracking, we can tie your investment directly to outcomes like sales, app installs, or lead generation.
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We use first-party and third-party data to ensure your ads reach the right audience. That includes location, demographics, viewing behavior, household income, interests, and more; all compliant with privacy standards. We also use real-time analytics to optimize campaigns mid-flight for performance, frequency control, and attribution.
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We work with ambitious brands across automotive, fashion, CPG, tech, entertainment, and retail. Whether you’re launching a new product, rebranding, or just need to boost awareness, our team crafts tailored streaming strategies that match your goals. From national campaigns to hyper-local rollouts, we’ve helped everyone from Toyota to beverage startups succeed in the streaming space.