Smarter Strategy. Seamless Execution. Full-Funnel Growth.

Expert Marketing Strategy & Campaign Management That Performs

At Good Kids, we plan, build, and launch integrated marketing campaigns that turn creative ideas into measurable results. Whether you're scaling brand awareness, launching a new product, or driving sales across paid, owned, and earned channels, we handle the entire strategy and execution process—end-to-end.

From positioning and content strategy to media planning and cross-channel deployment, we develop high-impact campaigns that align with your business goals, speak to your audience, and make your brand unforgettable.

Proudest Pony: A Pandemic-Era Launch Fueled by Smart Strategy

When indie salon Proudest Pony pivoted into product, they needed more than a marketing campaign—they needed an entire brand launch built from scratch.

Good Kids led strategy, creative, media, and PR to bring their vegan haircare line to market during the height of lockdowns.

We built the brand identity, designed and developed their ecommerce site, directed editorial and product photography, and created every piece of messaging and content in-house. Then we launched across digital, press, email, SMS, and paid media—executing a synchronized go-to-market plan that sold out their full product line in under 30 days.

We Handled: brand development, launch strategy, PR, paid social, email/SMS, web design, influencer coordination, and media buying.

Full-funnel performance.
National media coverage.
Zero to sellout in one month.

Our Process for Campaign Strategy & Execution

  • Every campaign starts with a deep dive. We work with your team to understand your brand, market position, business goals, and budget realities. From there, we build an insight-driven campaign strategy that aligns audience needs with brand objectives—defining KPIs, timelines, and channel mix before a single ad is created.

  • Campaigns that win hearts (and wallets) start with bold, clear creative. We develop campaign messaging, visual concepts, ad formats, and brand systems designed to perform across every platform—paid, owned, and earned. Whether it’s a full-funnel video series, influencer kits, or static ad variants, we handle creative in-house with speed and precision.

  • Once the creative’s locked, we architect a media plan tailored to your goals and platforms. From Google to TikTok, OOH to streaming, our team builds channel-specific strategies that maximize ROI. We set up tracking, A/B testing frameworks, and real-time dashboards to make sure you always know what’s working.

  • Campaigns don’t run themselves—we run them with relentless focus. Our team continuously monitors performance across platforms, optimizes creative and targeting, reallocates budgets, and troubleshoots in real time. We don’t “set and forget.” We test, learn, and evolve every day of the campaign. text goes here

  • We close each campaign with a comprehensive performance report covering wins, learnings, and future recommendations. From platform data to business-level insights, we translate the results into actionable takeaways. Whether you're looking to scale, pivot, or re-engage, we’ll map the smartest path forward.

Strategic Event Planning & Co-ordination

Strategic Event Planning & Co-ordination

We provide full media event coverage, including photography, videography, and live-streaming, ensuring your event’s reach extends far beyond the day itself. Our post-event reporting and performance analysis provide key insights into engagement, helping you measure success and track ROI for your corporate events and media events.

Channel Planning & Media Coordination

Channel Planning & Media Coordination

Don’t waste budget guessing which platforms will perform. We map your message to the right media mix—TikTok, YouTube, programmatic, paid social, even billboards and streaming TV.

Our integrated media team doesn’t just buy impressions—we connect your creative to the customers that convert, with daily optimizations to keep your spend working harder.

Creative Campaign Development

Creative Campaign Development

Generic campaigns get ignored. We craft concept-driven creative campaigns rooted in your brand strategy and executed across every channel.

From big campaign hooks to modular content systems, our creative directors and copywriters know how to move fast, stay on-brand, and deliver scroll-stopping, culture-ready work that’s made to perform.

Conversion & ROI Focused Launches

Conversion & ROI Focused Launches

Execution is everything. We turn your strategy and creative into real-world performance—producing high-impact content, activating across channels, managing influencers, running real-time paid ads, and adapting on the fly.

Our producers and marketers work in sync to launch clean, scale fast, and deliver measurable impact from day one.

Campaign Reporting & Optimization

Campaign Reporting & Optimization

Tired of vague reports and vanity metrics?

We deliver campaign analytics that matter—clear breakdowns of performance across channels, insights into audience behavior, and actionable next steps.

Every campaign includes post-launch reviews and strategic recommendations so your next move is always smarter than the last.

Experiential Marketing That Buzzes and Builds Brand <3

At Good Kids, we design and deliver experiential campaigns that leave a mark—online and IRL. Whether it’s a product launch, brand pop-up, media event, or immersive activation, our team handles everything from concept development to on-site execution.

We create events that spark word-of-mouth, generate UGC, attract press, and drive true brand affinity—not just foot traffic. From hospitality and CPG to fashion, cannabis, and tech, our brand experiences fuse strategy, creative, and production into unforgettable moments that audiences remember and talk about.

Get started today.

Struggling to make your events stand out?

Get started today.

Not seeing ROI from your brands efforts?

Why Choose Good Kids for Marketing Strategy & Campaign Management?

expertise

Paid Media Strategy
Campaign Planning
Audience Segmentation & Targeting
Cross-Channel Performance Optimization
Brand Positioning & Strategy
Creative Direction
Full-Funnel Marketing Management

Good Kids is built for brands that need more than just ads—they need strategy, execution, and results. We architect full-funnel campaigns that move from big-picture thinking to day-to-day performance, blending creative muscle with marketing intelligence. Whether you're launching a new product, entering a new market, or scaling your spend, our team builds campaigns that make every dollar work harder.

We don’t rely on templates or generic playbooks. Every campaign is built from your unique objectives, audience insights, and business goals. From strategy to optimization, we stay hands-on—so your brand gets smarter, faster, and more effective with every campaign we run.

  • Automotive

    Automotive brands like Toyota and Dodge RAM partner with us to create campaigns that break through cluttered categories. From dealer incentives to national brand activations, we turn performance metrics into creative roadmaps—delivering full-funnel campaigns that move vehicles, grow market share, and build long-term brand equity.

  • Happy people at an H&M in store experiential event

    Fashion

    Fashion brands such as H&M, Von D Shoes, and Proudest Pony trust us to craft launch campaigns, content systems, and digital funnels that convert clicks to culture. From lookbooks to paid social, our creative-first, conversion-obsessed strategy turns collections into sellouts and keeps you front of mind—and feed.

  • Beverages

    Whether you’re a heritage label or a new-age functional drink, we build beverage campaigns that drive trial, repeat purchase, and shelf dominance. Our creative strategies blend storytelling, UGC, and paid media to cut through category noise—helping your brand stay top-of-cart and top-of-mind.

  • CPG

    For CPG brands, we design high-velocity campaigns built around brand clarity, audience targeting, and channel optimization. From influencer seeding to DTC landing pages and omnichannel performance strategy, we help CPG products win the moments that matter—both online and IRL.

  • "I really appreciate everyone on the Good Kids Team. Honestly shocked at the speed and work ethic and everything. You did Amazing."

    Anas Marwah

    Top Ranked Youtube Personality

  • "Good Kids creative concepts were aligned with current fashion trends and appealed directly to our core audience."

    R. Phileo

    Marketing Manger
    Toyota Motors

Doodles x Crocs at ComplexCon

For the highly anticipated Doodles x Crocs collaboration, Good Kids designed & executed an immersive, interactive trade show booth at ComplexCon in Los Angeles.

The centerpiece of the booth was a custom 1-of-1 Doodles-themed PlayStation 5, which immediately caught the attention of visitors. The booth was a major highlight at the event, being hailed as one of the best by attendees and industry influencers.

The activation significantly boosted Doodles’ visibility and solidified its presence within the pop culture and streetwear communities. The activation’s success reflected our team’s ability to blend creativity and brand messaging seamlessly in a high-energy, competitive environment like ComplexCon. You can read more about the Doodles x Crocs collaboration to learn how we brought the activation to life.

7K

CONTEST ENTRIES

60K

VISITORS PASSING BY

What our client have
to say about us

  • Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.

    Mario Moreno Sears

    Head of H&M Loyalty Program

  • Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.

    Kat Von D

    Entrepreneur, Style Icon

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    Amanda Coleman

    Marketing, Big Brothers & Big Sisters

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    M Ramson

    Events Manager, RGA

Frequently asked
questions

  • We lead everything from product launches and brand revamps to always-on performance marketing and national awareness campaigns. Whether it’s paid media, PR, experiential, or full-funnel strategy, we tailor our approach to your business objectives and growth stage—then execute it with precision, speed, and creativity.

  • We start upstream—immersing ourselves in your brand DNA, competitive set, and customer data. Our strategy and creative teams align messaging, visuals, and media channels to feel like a true extension of your brand. Every deliverable is grounded in your tone of voice, core values, and audience insights.

  • Absolutely. Good Kids is built to deliver strategy, creative, media buying, content production, and execution all under one roof. That means less handoff, more agility, faster approvals, and campaigns that actually hit KPIs across the full funnel.

  • We align on performance goals before kickoff—whether that’s lead volume, ROAS, CAC, awareness metrics, or engagement. Then we build real-time dashboards and post-campaign wrap reports to show exactly how we delivered. You’ll always know what’s working, what we’re optimizing, and what’s next.

  • Yes. Whether you need us to lead the charge or plug into an existing ecosystem, we’re experienced at collaborating with in-house teams, media agencies, PR partners, and freelance stakeholders. We bring clarity, speed, and cohesion—no matter how complex the org chart.

  • It depends on scope, but most campaigns go live within 4–8 weeks. We move fast without sacrificing quality—because we own the full process from ideation to delivery. If you have a tight launch deadline, we’ll build a sprint plan that hits it.

  • Yes—we understand the nuances and buying psychology of both. Whether you're selling a high-ticket B2B service or a consumer-facing product line, we tailor messaging, channel strategy, and creative to match the customer journey and decision-making path.

  • A clear business goal, a rough budget, and a conversation. From there, we’ll audit your current positioning and performance, identify opportunities, and present a strategy roadmap—before we ever move into production. We make onboarding painless and fast.