We don’t do cookie cutter.

Our PR services get you customers.

At Good Kids, we believe every brand has a unique story, and we’re here to help you tell it.

Our Public Relations services amplify your message and establish a meaningful dialogue with your audience.

Trust us with your message. We create compelling narratives that go beyond press releases.

Von D Shoes

Von D Shoes: Luxe Vegan Shoes PR Campaign

For Kat Von D’s luxury footwear brand, we crafted a campaign that fused Old Hollywood elegance with high-gloss edge; elevating Von D Shoes from bold concept to must-have fashion statement through PR-led creative.

We turned her now-viral red pool into the visual anchor of a stunning campaign shot entirely at her Los Angeles home. With immersive underwater photography, curated styling, and bold storytelling, we built buzz across fashion, celebrity, and lifestyle press, making “Dive Into the Deep End” not just a shoot, but a story the industry couldn’t stop talking about.

Why Your Brand Needs Good Kids PR

  • Consumers crave genuine relationships. We help your brand share its true values and stories, fostering trust and loyalty with your audience.

  • Blending digital and traditional PR can be challenging. Good Kids creates cohesive strategies that maximize your reach and engagement across all platforms.

  • Understanding your audience is vital. Our data-driven approach allows us to craft tailored campaigns that directly address customer pain points and enhance effectiveness.

  • Instant communication = heightened risks. We prepare you with proactive crisis management strategies to protect your reputation and maintain integrity.

  • By now, your brand should reflect diversity. We ensure your messaging resonates with as audience as broad as we are.

Media Relations

Media Relations

We connect your brand with the right journalists and influencers. Our media relations strategies are built to secure coverage that positions your brand positively in the marketplace. From press releases to story pitching, we ensure your news reaches the right people.

Crisis Management

Crisis Management

When challenges arise, we help you navigate them with a clear plan. Our crisis management services equip your brand with the tools needed to respond effectively and maintain trust during difficult times.

Strategic Storytelling

Strategic Storytelling

Every brand has a story, and we’re the masters of telling it. Our team develops compelling narratives that highlight your unique value proposition, connecting emotionally with your audience and driving engagement.

Strategic Approach for Impactful Results

With over 15 years of experience, we leverage data-driven insights to shape effective PR strategies.

Our expertise allows us to identify the right narratives that align with your brand’s goals—whether it’s increasing visibility, driving conversations, or enhancing your reputation.

We measure success through meaningful metrics that demonstrate real impact.

Get started today?

Ready to tell stories your way?

Get started today?

Create impactful narratives?

Why choose Good Kids for your PR?

expertise

Media Relations

Crisis Management

Strategic Story Telling

At Good Kids, we get you results. Crafting YOUR story in new ways that cuts through the noise, we tug at the heartstrings of your consumers and pack a punch.

We find the truth in your message, amplify it, and ratchet it up to 11, turning it into a magnetic force that draws in your audience with a blend of raw truth and compelling storytelling. We don’t just 'manage' perceptions; we revolutionize them.

Think of Good Kids as your ultimate sidekick in amplifying your brand’s voice. We work with your creative team to craft campaigns and events that grab attention and don’t let go.

In today’s media game, we’re the ace up your sleeve. We’re not here to be boring or play it safe; we’re here to make you the trendsetter on everyone’s lips.

Our strategies are bold, our execution is relentless, and our focus is unwavering. We're not just in the business of PR; we're in the business of making you unforgettable. It’s not just about being seen; it’s about being remembered, revered, and reshaped into a legend in your field.

“It’s about hitting hard with precision-targeted narratives that resonate, turning every whisper of your brand into a roar in the market.”
— Steve Rock, Creative Director, Good Kids

  • Automotive

    Automotive brands have trusted us to craft culturally relevant product launches and test-drive experiences that generate national press, influencer coverage, and lasting brand impressions.

  • Fashion

    We help fashion brands turn seasonal collections and store openings into high-visibility PR moments, combining experiential design with media and creator strategies that drive earned attention.

  • Beverages

    From alcohol to wellness drinks, we activate beverage brands through immersive tastings, pop-ups, and storytelling that gets people sipping—and the press talking.

  • Hotels

    We turn hospitality spaces into headline-worthy destinations through launch events, press previews, and content-driven activations that elevate brand perception and bookings.

  • "I really appreciate everyone on the Good Kids Team. Honestly shocked at the speed and work ethic and everything. You did Amazing."

    Anas Marwah

    Top Ranked Youtube Personality

  • "Good Kids creative concepts were aligned with current fashion trends and appealed directly to our core audience."

    R. Phileo

    Marketing Manger
    Toyota Motors

Mountain Dew Court Vision Photography by Good Kids

Mountain Dew Court Vision

When NBA all-star weekend with Pepsi Canada we took the helm of a new cultural experience.

For the Mountain Dew Court Vision campaign at NBA All-Star Weekend, Good Kids delivered a full-spectrum experiential and PR rollout that positioned the brand at the intersection of sport, technology, and culture. Our role included:

  • Press Strategy & Media Event Coordination: We crafted a targeted press release and orchestrated a media-friendly event space that drew coverage from key publications such as CBC, BizBash, and The Verge.

  • Athlete & Influencer Engagement: Coordinated appearances by NBA athletes and Mountain Dew ambassadors to maximize cultural and press relevance.

  • Immersive Tech-Driven Storytelling: Integrated Google’s Tilt Brush VR tech as a centerpiece, elevating the activation’s newsworthiness and securing additional media pickup.

  • Cultural Tie-ins & Artist Showcases: Highlighted emerging artists (e.g., Noah Thorne, Olga Nabatova), expanding the campaign’s reach into lifestyle and art-focused media verticals.

  • Venue Scouting & Fabrication: Ensured the installation was visually impactful, media-ready, and logistically sound for both guests and press interactions

3.2x

Media Echo Rate

93%

Cultural Alignment Score

The Verge Logo

Featured by

BizBash Logo
CBC Logo

What our client have
to say about us

  • Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.

    Mario Moreno Sears

    Head of H&M Loyalty Program

  • Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.

    Kat Von D

    Entrepreneur, Style Icon

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    Amanda Coleman

    Marketing, Big Brothers & Big Sisters

  • Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    M Ramson

    Events Manager, RGA

Frequently asked
questions

  • PR campaigns can vary widely based on objectives, typically running from several weeks to several months. We establish clear milestones to ensure timely execution and adapt as needed.

  • Success is measured through media coverage, audience engagement, sentiment analysis, and brand visibility metrics. We utilize tools like Google Analytics, Cision, and PR Newswire to track these metrics in real-time, providing actionable insights.

  • Absolutely. Our crisis management strategies include proactive monitoring and communication frameworks to prepare you for unexpected challenges. We leverage industry-standard platforms such as Meltwater and Hootsuite for swift and effective responses, protecting your reputation.

  • We work with a diverse range of brands across various industries, including automotive, fashion, and beverages. Our approach is tailored to each client's unique needs, ensuring relevant strategies that align with their goals.

  • We conduct in-depth research using tools like Sprout Social and BuzzSumo to understand your brand’s identity and values. This research informs the crafting of narratives that resonate with your target audience, helping you stand out in a crowded marketplace.

  • Good Kids leverages AI-driven tools to enhance PR strategies, such as sentiment analysis and predictive analytics. By utilizing platforms Tool Stacks AI features and current LLMs, we can identify trends, streamline content creation, and optimize outreach efforts, ensuring your brand stays ahead in a rapidly evolving landscape.