• Consumers crave genuine relationships. We help your brand share its true values and stories, fostering trust and loyalty with your audience.

  • Blending digital and traditional PR can be challenging. Good Kids creates cohesive strategies that maximize your reach and engagement across all platforms.

  • Understanding your audience is vital. Our data-driven approach allows us to craft tailored campaigns that directly address customer pain points and enhance effectiveness.

  • Instant communication = heightened risks. We prepare you with proactive crisis management strategies to protect your reputation and maintain integrity.

  • By now, your brand should reflect diversity. We ensure your messaging resonates with as audience as broad as we are.

Media Relations

Media Relations

Crisis Management

Crisis Management

Strategic Storytelling

Strategic Storytelling


It’s about hitting hard with precision-targeted narratives that resonate, turning every whisper of your brand into a roar in the market.
— Steve Rock, Creative Director, Good Kids

  • A black RAM pickup truck parked on a dirt construction site with several large dump trucks in the background and dark stormy clouds overhead.

    Automotive

    Automotive brands have trusted us to craft culturally relevant product launches and test-drive experiences that generate national press, influencer coverage, and lasting brand impressions.

  • Three people standing in front of a wall with a grassland scene and a white silhouette of a dog. The wall has the text 'Explore' and 'Inspire'. The individuals are smiling, dressed in colorful clothing, and wearing white sneakers.

    Fashion

    We help fashion brands turn seasonal collections and store openings into high-visibility PR moments, combining experiential design with media and creator strategies that drive earned attention.

  • A person pouring Dos Equis beer into a glass with the Dos Equis logo on it, on a wooden table, with a group of people sitting outdoors at night in the background.

    Beverages

    From alcohol to wellness drinks, we activate beverage brands through immersive tastings, pop-ups, and storytelling that gets people sipping—and the press talking.

  • An indoor event space with decorative tropical plants illuminated by colorful LED lights, a fog machine emitting mist, and a framed structure decorated with blue LED lights.

    Hotels

    We turn hospitality spaces into headline-worthy destinations through launch events, press previews, and content-driven activations that elevate brand perception and bookings.

What our client have
to say about us

  • Portrait of a man with dark hair and beard, wearing a dark jacket against a plain white background.

    Working with Good Kids is a breeze. They creatively executed their vision perfectly for H&M events across North America.

    Mario Moreno Sears

    Head of H&M Loyalty Program

  • A woman with long black hair and dark makeup posing with her hand near her face, against a pink background.

    Good Kids are geniuses. They helped shape the exact voice we needed, and designed beautiful creatives for my brand.

    Kat Von D

    Entrepreneur, Style Icon

  • Portrait of a smiling woman with long brown hair, wearing a dark blazer

    Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    Amanda Coleman

    Marketing, Big Brothers & Big Sisters

  • A man with dark hair in a gray suit and tie smiling, against a dark background.

    Good Kids combined innovative strategies with a deep understanding of marketing that lead to increases in donations.

    M Ramson

    Events Manager, RGA

  • PR campaigns can vary widely based on objectives, typically running from several weeks to several months. We establish clear milestones to ensure timely execution and adapt as needed.

  • Success is measured through media coverage, audience engagement, sentiment analysis, and brand visibility metrics. We utilize tools like Google Analytics, Cision, and PR Newswire to track these metrics in real-time, providing actionable insights.

  • Absolutely. Our crisis management strategies include proactive monitoring and communication frameworks to prepare you for unexpected challenges. We leverage industry-standard platforms such as Meltwater and Hootsuite for swift and effective responses, protecting your reputation.

  • We work with a diverse range of brands across various industries, including automotive, fashion, and beverages. Our approach is tailored to each client's unique needs, ensuring relevant strategies that align with their goals.

  • We conduct in-depth research using tools like Sprout Social and BuzzSumo to understand your brand’s identity and values. This research informs the crafting of narratives that resonate with your target audience, helping you stand out in a crowded marketplace.

  • Good Kids leverages AI-driven tools to enhance PR strategies, such as sentiment analysis and predictive analytics. By utilizing platforms Tool Stacks AI features and current LLMs, we can identify trends, streamline content creation, and optimize outreach efforts, ensuring your brand stays ahead in a rapidly evolving landscape.