The way you tell your story makes all the difference.
A major financial services company needed to celebrate its 30th Anniversary in a BIG WAY but faced a problem most corporate events have; the common company party is a SNOOZEFEST.
Good Kids, known for our outlandish & delightful events were tasked to create something so big, fun & over-the-top that it would make this Fortune 500 company’s events reputation legendary!
Hotel RGA
Think “Wes Anderson's Grand Budapest Hotel meets 60s-Cuban-Disco” held atop College Park, in one of downtown Toronto's top venues: The Carlu.
THE HYPE
Building Buzz
For 6 weeks Good Kids generated hype in promotional campaigns through VIP invites, emails, and texts of what to expect, playlists & branded gifs, all with clear CTA’s driving RSVP at each point of contact.
The results: Hundreds of RSVPs and excited internal chatter leading up to the event.
THE NIGHT OF
THE RED CARPET TREATMENT
DING! 🛎️ Time to check in!
A custom reception desk in the lobby sets the right tone! Vintage numbered room keys are handed out, doubling as a raffle ticket. Our concierge bids you a pleasant stay as you’re led to the gilded elevators.
Uniformed Hotel’s Bellhops tell guests the vivid history of the property; teasing eccentric tales of amenities that await 7 floors above as soft Bossanova music plays in the background.
Our team created branded luxury luggage for the client to draw them deeper into the theme.
Elevator doors open to a lush wall of greenery, palm trees, and jungle bird chirps. It’s dark, misty & ethereal. Walking through the cloud gate transports you into a new world.
Grab a mimosa or mojito in one hand & a mini putt club in the other: This party is in full swing:
Good Kids worked for weeks planning an immersive 9-hole minigolf with props, 7’ greens, 50 Gal oak rum barrels to complete a course that stretched 100 feet long! An impressive lighting array simulating sunrise to sunset that even included a full moon!
The main room opened to unveil The crown jewel of our event: The Jungle Disco. Tropical fragrances fill the air, Impressive projections paint the 50’ tall walls with Cuban and Miami visuals.
An enormous 30’x30’ chandelier centerpiece left guests in awe: created using hundreds of real Monstera leaves & disco balls to fracture light across the massive hall.
Immersive 3D photo booths made of remarkable plant life native to Cuba towered over guests, providing an opportunity to document their celebration in this tropical ballroom location right in the heart of snowy Toronto.
FOOD & BEVERAGE
A lit-up main bar set up in the center of the room cast a warm glow that drew the guests in to reveal a satellite bar set up with partners Shameful Tiki providing the best island drinks in town. Three signature cocktails crafted specifically for this major financial services company’s 30th anniversary are exclusively mixed using Havana Club & El Dorado Rum. The El Presidente, a Cuban-style Roosevelt cocktail, the Old Cubano, a twist on the classic mojito, & finally Humba Womba, a non-alcoholic tropical paradise, certainly helped guests show off their dance moves in the 360º Booth later in the evening.
Traditional Cuban cuisine was served throughout the venue and on stations in the main prepared by Oliver & Bonacini. Passed apps included, Mini Elotes, Ceviche tostadas, Pulled Chicken Arepas, Mushroom Empanadas, & Shrimp Pops on Sugarcane. An Elaborate Oyster bar, Cubano Sliders, Carne Asada Tacos, & Desert Bar
DRAG QUEEN & THE BAND
The entertainment was just as grand, including the amazing 17 Piece Band the St Royals played hit after hit keeping the dance floor live. Two lively drag shows from Ru Paul’s Canada’s Drag Race Contestant - Bombay had the crowd in stitches and a disco super set from one of Canada’s best DJs had our client’s guests boogieing down till the wee hours.
THE RESULT
Good Kids dreamt up a hyper-stylized exotic getaway concept that captured the attention of all 5 senses:
We created an absurd adventure that was filled with delight and surprise.
Our event designers carefully crafted solutions to address every pain point the client had.
We used strategy to define and amplify the best aspect of events, travel, vacations, parties, community building, and entertainment and combined them into one cohesive experience that still have guests talking about it to this day!
HotelRGA was a success! Good Kids loved being a part of imagining what a branded 5 Star Hotel could be, developing a fantasy narrative & fabricating a one-night-only vacation experience where guests check into this event filled with actors to get the red carpet treatment with many memorable moments throughout the night!
SCOPE OF WORK
Creative Production
Digital Marketing
Full A/V Design
Drone Videography
Event Design
Decor & Lighting
Projection-Mapping
Equipment & Logistics
Construciton & Fabrication
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Credits
The GOOD KIDS achieved the above with the help of our incredible team of partners: We would like to thank the following for making this possible: RGA, Claire Varty, Grow and Bloom, Roxanne Luchak, Livevideoart, Air Magic, Matthew Parrish, S1W, Film Greens, Encore, Abbey Road, St Royals, RuPauls Drag Race, BomBae, Garbo Kwan, O&B, Adobe Creative Cloud, Panasonic, Resolume, Havana Club, El Dorado Rum