New York Wines

Take your tastebuds on a tour of New York State: no passport required.

The Problem: Entering the Canadian market, New York Wines needed to stand out. Knowing the winery photography landscape was littered with bland and outdated stock images catering to older croud, this organization wanted new, younger and millenial look for several of their top wines as they began a partnership with the LCBO. The New York Wine and Grape Foundation took the 7 of their best wines and selected Good Kids as their creative agency tasked to develop ‘scroll stopping ‘ visual identity for their fall campaign.

Our team of product photographers envisioned a high contrast color palette, blending playful lifestyle photography and fashion editorial.

The result: Incredibly effective ads for incredible wines out of New York state. Increased social activity and dwell time due strong colors and iconic markers made this social campaign an immediate success ranking up likes, shares, saves and engagement!

Good Kids was also responsible for managing media buying, focusing ad spends targeting millennial wine drinkers, interest stacks and various buyer personals, all within 50k of the select LCBO locations. For 6 weeks we saw 1000000+ impressions and a complete sell through in their major markets: We’ll drink to that

🥂Cheers to clients like New York Wines for letting us tell stories like these, capturing attention & communicating ideas. This is exactly what we do best at Good Kids.

Let us tell yours.🏆

PRODUCTION

CLIENT: New York Wines
CREATIVE AGENCY: Good Kids
CREATIVE DIRECTOR: Steve Rock
PRODUCERS: Steve Rock Claire Varty Yes & Studio
PHOTOGRAPHY: Yes & Studio
EDITING: Steve Rock Yes & Studio