Brand Activation and Immersion IS the strategy.
One year ago Netflix announced they were doubling down on brand experience via USA TODAY. Today, The Hollywood Reporter shared the first two of their “Netflix Houses” are emerging in Dallas & Philly this month.
Josh Simon nails it: “when you love a show, you don’t just want to watch it. You want to live it.” Immersive experiences aren’t “nice-to-have’s” anymore; They’re big business to accelerate fandom and cement IP. Just look how successful Super Nintendo World at Universal Studios has become:
What a love letter to the original IP with ever detail fully thought out.
These Netflix Houses will feature similar immersive experiences based on Netflix’s most-watched shows, along with a Shop offering exclusive merch and F&B serving food inspired by the streaming giant’s programming. Crowds light up when they can step into an IP instead of sitting back on the couch. We expect Stranger Things, Squid Games, to be front and centre.
And now the money matches the moment. The Financial Times puts immersive at $123B in 2024: on track for $441B by 2030.
They’re wanting a scene, not the screens
But why?
Screen + AI fatigue. People don’t want another optimized ad in their feed. They want to step inside a story and feel it. It’s a major shift in how we connect, consume, and create.Immersive Experiences / Over the top Brand Activations break that loop. It’s tangible. Sight, Smell, Taste, Tangible, Personalized. Shared. It Hits senses a screen can’t. Not just a counterweight to screen fatigue; it’s the antidote.
At Good Kids, this is the lane we’ve been carving for years. Campaigns people don’t just see, but feel. Product launches. Pop-Ups, Festival Takeovers. This is proof that brand moments that stick.
Here’s how to make it work:
- Build emotion into the strategy. Anchor everything in fandom. People don’t just want to see a product, they want to see themselves in it.
- Break the scroll loop. Hit senses a screen can’t.
- Design experiences that audiences own, not just consume
- Make every touchpoint feel personal and alive
Experiential isn’t extra. It’s the strategy.
The future is immersive. Good Kids is already there.
Come play with us:
Netflix announcement via Today: https://www.youtube.com/watch?v=l_tLOWvcI6s
Netflix Teaser: https://lnkd.in/gwTmNGd8
Ecconomic forcast: https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html
