Reach AI and touch me: The Future of AI in Digital Marketing
AI in Content Marketing: The future, or the downfall?
In today's digital age, it's easier than ever for businesses to create and disseminate advertising content. With the proliferation of ChatGPT, Lensa, DALLE, Mid journey, smartphone apps, and online tools: even the most technologically challenged individuals can create simple graphics or social media posts to promote their products or services. While tempting to rely on these low-cost, low-effort options, the reality is that they often fall flat when it comes to truly engaging and converting potential customers.
AI vs Human Creativity
On the other hand, bold and evocative advertising has the power to cut through the noise and capture people's attention in a way that generic, mass-produced content simply can't. Whether it's a visually stunning billboard, a clever television commercial, or a memorable print ad, high-quality advertising has the ability to leave a lasting impression and drive consumer action.
A selection of Good Kids work created by real people.
One of the key reasons for this is that well-crafted advertising tells a story. It draws the viewer in and creates an emotional connection that goes beyond the mere promotion of a product or service. By contrast, app-generated content is often formulaic and lacks personality or authenticity. It may be quick and easy to produce, but it's also forgettable and lacks the power to truly resonate with consumers.
Another advantage of bold and evocative advertising is that it can help to differentiate a business from its competitors. In today's crowded marketplaces, it's more important than ever to stand out and be memorable. With so much content available at our fingertips, it's easy for consumers to become overwhelmed and tune out. High-quality advertising, on the other hand, can cut through the clutter and grab attention in a way that low-quality, app-generated content simply can't.
What are AI Generated Images?
A series of admittedly weird art that only half understands creative based off of thousands of data points.
Of course, this is not to say that all app-generated content is inherently inferior. There are certainly cases where such content can be effective, particularly in the context of social media marketing. However, for more impactful and long-lasting advertising campaigns, it's essential to invest in professional-grade creative assets that are tailored to the specific needs and goals of the business.
Future use of AI to create art
While app-generated content may be tempting due to its low cost and ease of use, it's important to recognize that it often falls short in terms of truly engaging and converting potential customers. Bold and evocative advertising, on the other hand, has the power to leave a lasting impression and drive consumer action. So the next time you're considering advertising options for your business, don't be afraid to think outside the box and invest in high-quality creative assets that will truly make an impact.
If you’d like to explore how we create smarter creative devised by a team of (mostly) real humans, reach out and connect with us today.
