FOR IMMEDIATE RELEASE

Good Kids wins
Digital Marketing AOR with
Steam Whistle & Beau's

Good Kids has been named media buying and digital marketing agency of record for Steam Whistle Brewing and Beau's All Natural Brewing Co. after a successful test campaign in late 2025.

The Toronto-based office will lead media buying, SEO optimization, and digital strategy efforts for both craft breweries under a 12-month mandate that began January 15.

"This partnership represents a natural evolution of our relationship with Steam Whistle," Steve Rock, partner and creative director at Good Kids "After demonstrating measurable results during our test campaign, we're positioned to drive sustainable growth across both iconic Canadian craft beer brands."

A key focus will be driving sales and search on AI platform discoverability, addressing how brands rank through conversational AI platforms. like ChatGPT and Perplexity.

"We needed a partner to help us expand into the future of digital marketing, someone that could optimize our traditional digital channels while helping us take advantage of how people engage with brands in the age of AI. We need to be at the forefront of that." Catherine Oppedisano, VP of marketing at Steam Whistle Brewing, "Their understanding of our brand's cultural positioning combined with their skilled media buying gives us confidence that every dollar is working harder."

The agency team leading the account includes Steve Rock (strategy lead), Arron Thomas (account coordinator), Mike Terry (director of SEO), and Darren Tarbat (SEO lead).

Founded in 2010, Good Kids has offices in Toronto, Los Angeles, and New York, known for producing culturally driven ideas that work in the real world with clients including H&M, Adidas, and Kat Von D

For Press inquires or to speak with our creative director, please reach out to:
Michelle Reeves: comms@goodkids.ca
Communications Director
Good Kids