We The North

A powerful look back to when the Raptors ignited the city of Toronto.

This is stirring example of brand creativity.

Its power lies in its ability to transform ordinary products into symbols of identity and aspiration.

You vibe with your tribe and through innovative and emotive storytelling, brands don't just sell products; they offer experiences, ideals, and a sense of belonging.

Thats what we did for National Basketball Association (NBA) 2019 champions Toronto Raptors

This creative prowess captivates the imagination, evokes a sense of pride that turns casual viewers into loyal customers and advocates. When artfully executed, brand creative not only highlights the product's features but also resonates with the audience's deepest desires and values, creating a powerfully enduring pull.

Brand creativity isn't merely a tool for marketing; it's a conduit for connection, weaving the narrative thread that draws people in and encourages them to see a part of themselves in the product.

It's truly amazing how a well-spun narrative can turn a simple item into something you identify with.

Ever feel that pull?

If you'd like to explore crafting a more magnetic presence for your brand, chat with Good Kids and we can help create a bigger story together.

Shot for We the North

Fireworks, tight crowds, and pandemonium happening in every corner of Toronto made it undoubtedly difficult to document every detail, but we captured the essence of this exhilarating fandom experience, edited, and scored to the harmony of a cinematic film score and hip-hop music video with excerpts of Drake’s voice motivating the rhythm of the city.

PRODUCTION

CLIENT: We The North, Toronto Raptors
CREATIVE AGENCY: Good Kids
DIRECTOR: Arudz
PRODUCERS: Steve
VIDEOGRAPHY & EDITING: Arudz
EQUIPMENT: Shot on GH5

SCOPE OF WORK

Videography

Editing

Post Production

Creative Direction

Commercial Advertising

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