Leading Sports Marketing & XM Experiential Agency - Mountain Dew Court Vision
Good Kids is a world-class creative agency based in Los Angeles and Toronto. We specialize in producing advertising, digital marketing strategy, public relations, and paid advertising/media buying. With a strong focus on sports marketing and XM experiential agency services, we are dedicated to helping brands in the sports industry reach their full potential.
Transforming Sports Marketing and Experiential Marketing with Innovative Solutions:
CASE STUDY
The NBA All-Star Interactive Experience 🏀🎮
When NBA all-star weekend with Pepsi Canada we took the helm of a new cultural experience.
We designed an activation at Artscape Sandbox in downtown Toronto to wow the spectators drawn to the area, (convenient to both the Air Canada Centre and Ricoh Coliseum) This highly interactive fan event featured the Tilt Brush, Google's virtual reality application that lets users paint in three-dimensional space with endless possibilities. This activation was a collaboration with PepsiCo Creator, Pepsi's marketing innovation team & the NBA.
Our agency was hired to create culturally-relevant programs for consumers, showcase emerging artists like Noah Thorne & Olga Nabatova who created basketball-inspired 3D artwork with Tilt Brush. We outfitted the NBA athlete Issah Thomas and others in Google's HTC VR headset to showcase the tech.
Fans on-site were also able to demo Tilt Brush and create artwork while sampling DEW products and enjoying the sounds of live DJs, as well as experience live appearances from Mountain Dew athletes and NBA All-Stars throughout the weekend.
OUR SERVICES
Venue Selection
Concept & Ideation
Fabrication
Graphic Design
Media Event
Press Release
3D Modeling & Floorplans
Logistical Coordination
IMPACT
This unique cultural experience allows fans to immerse themselves in the excitement of NBA All-Star weekend. From engaging activities to memorable moments, we take pride in delivering an unforgettable experience for basketball enthusiasts which garnered press in the following publications:
CBC
Driving Better Business Outcomes
At Good Kids, we understand the importance of driving better business outcomes for your brand. Our proven approach to creative content, cross-channel media management, and customer experience ensures that your brand stands out in the competitive market. We are committed to delivering results that exceed expectations and help your business thrive.
Contact Us for Exceptional Sports Marketing Services
To learn more about our sports marketing and XM experiential agency services, contact Good Kids today. Our team of experts is ready to assist you in achieving your marketing goals.