OUR AI POLICY

Last Updated: October 10, 2025

At Good Kids, we use AI to move faster, think broader, and explore deeper.

Artificial intelligence is a tool for speed, iteration, and research — never a replacement for human creativity.

We integrate creative AI for storyboarding, idea workshopping, and client evaluation, where it helps us visualize and test directions quickly. But we do not use AI as a final product or deliverable. Every campaign, design, or experience we ship is the result of human insight, judgment, and craft.

Our rule is simple: To reach humans, it needs to be human.

All our Ideas are human born, machine accelerated, and human finished.

All AI-assisted work undergoes full human review before client presentation. We never input confidential client data into public AI tools, and we only use enterprise or privacy-compliant systems when testing concepts. The intent is to harness technology as a collaborator — not a shortcut.

We believe innovation comes from the tension between creativity and control. AI helps us explore the edges. Our people decide what’s true, useful, and worth making.